The Boys
Social Launch Campaign
I was brought on by the team at the marketing agency Tommy to assist in the Social Launch Campaign for the first season of Amazon Prime's flagship superhero show "The Boys". I was primarily tasked with social listening and community management efforts while wearing multiple hats and supporting the team wherever I was needed.
The objectives for this campaign were to drive success of all social KPIs, such as impressions, followers, and engagement, as well as intensify interest in the show up until it's release on Amazon Prime.
Our team worked diligently to comply with Amazon's standards, increase excitement about the upcoming show with both newcomers to the IP and longtime fans of the comics, conduct social listening efforts across all channels and maintain a very specific tone of voice in all our social communications, including in our community management efforts.
Results
