I was brought on by the Lighthouse team to help craft and execute their Organic Social strategy just as they pivoted into organic social after a second round of funding. The goals of this project were twofold: to establish a strong social presence for the brand and to create awareness among our customer personas.  

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As part of my role, I worked with the team to create content with a focus on memes and copy-driven Tweets. I also directed an in-house designers to make content according to my specifications.