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TAXA Outdoors
Brand Social Revamp
I was brought on by the TAXA Outdoors team to manage the day to day operations of Organic Social, lead community management, as well as spearhead new initiatives for content creation and improve the social strategy and it's effectiveness.
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Our goals were to improve KPIs across the board for our owned channels — including impressions, engagement, follower growth, response times to customers and CTRs.
My focus in undertaking this project was threefold:
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Solidify content pillars and standardize content calendar​
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Identify opportunities to improve efficiency in Social management
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Use data to understand best performing types of content and draw conclusions about target audience
Results
58.6%
impressions
84.2%
follower growth
46.2%
CTR
10.4%
engagement
66.2%
response rate
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